BetterBuy Club is an innovative platform led by Sunil Pahouja, designed to bring a transformative retail experience to North America. At its core, BetterBuy combines AI-powered e-commerce with real-time stock and inventory insights to create a seamless shopping experience. But that’s just the beginning.
The platform's future vision extends beyond traditional retail, supporting retailers through a franchise model that allows them to market and sell products under the BetterBuy banner. This AI-powered infrastructure will enable franchisees to sell products on commission, fostering a network of empowered retailers.
Through BetterBuy, Sunil is merging his deep expertise in sourcing, merchandising, and supply-chain management to provide consumers with affordable, high-quality goods ranging from technology and textiles to garments, handicrafts, and household essentials.
Visionary Behind BetterBuy Club
Sunil Pahouja
With over 40 years of experience in the retail and merchandising industry, Sunil Pahouja is a visionary entrepreneur who has continually redefined the art of retail. His journey as an immigrant is a testament to resilience, innovation, and a relentless pursuit of excellence. From humble beginnings, Sunil has built a legacy that not only created wealth for his family and friends but also empowered employees and communities through meaningful opportunities.
From revolutionizing retail exhibitions to transforming storefronts, Sunil has always been at the forefront of retail innovation. Today, he is elevating that legacy further by harnessing the power of AI-driven e-commerce and a cutting-edge supply chain model with BetterBuy Club—a brand designed to serve individuals from all walks of life. His bold vision is to make advanced technology and high-quality products accessible to everyone, especially low-income communities.
Key Management
Sunil Pahouja
As the driving force behind BetterBuy Club (Part of Smartclub LLC), Sunil Pahouja is not only creating an iconic retail experience but also reshaping the future of retail. His passion for innovation and his commitment to making a meaningful impact guide BetterBuy’s mission to make quality products accessible to everyone, while empowering retailers to thrive using AI-driven solutions.